SUEWS Brand Showcase
Organic Logo
Organic style with flowing, natural shapes
Light Background
Dark Background
Transparent
Icon Versions
Circular contained versions for app icons, favicons, and social media
Light Background
Dark Background
Transparent
Colour Palette
Design Philosophy
The logo embraces natural, flowing forms that mirror the continuous exchange of energy and water in urban environments. These traced contours reflect how real-world processes blend and interact.
- Sun Gold — Outer disk representing incoming solar radiation; the primary energy input that drives all urban climate processes
- Energy Orange — Inner core symbolising thermal energy; sensible and latent heat fluxes that SUEWS models at the urban surface
- Sky Blue — Urban skyline silhouette; buildings against the atmosphere where surface-air energy exchanges occur
- Vegetation Green — Organic leaf sweeping across the composition; evapotranspiration, urban greenery, and living systems
- Wave Blue — Deep blue flowing curve at the base; the water balance foundation — precipitation, runoff, storage, evaporation
- Urban Slate — Used for icon disk backgrounds and text; a sophisticated neutral that grounds the vibrant palette
The style preserves natural irregularities that echo how energy and water actually flow through cities — never in perfect lines, always in dynamic equilibrium.
Design Approach
We used AI tools to create this branding and are sharing our process openly — both for transparency and to help other research teams who may benefit from a similar approach.
- Initial concepts with Gemini 3 Pro Image (Nano Banana Pro) — We generated early designs by describing SUEWS's core scientific elements: energy balance, hydrological cycle, urban form, and natural landscape.
- Iterative refinement — Through multiple rounds of feedback, we simplified designs for clarity and legibility at different scales.
- Vector conversion with Claude Opus 4.5 — We worked with the AI to trace raster images into clean, scalable SVG format.
We hope sharing this workflow encourages other open-source projects to explore AI-assisted design — it's increasingly accessible and can produce meaningful results for teams without dedicated design resources.